Wednesday, November 23, 2011

Profile: The Big Picture Marketing Management

Title The Big Picture Marketing Management
Version 1
Other versions
Sponsor/Producer Stephen M. Ross School of Business, University of Michigan
Developer Forio Online Simulations/ The Big Picture Partners
Number in Series
Company Description Forio Sim technology distinguishes itself from fixed, step-by-step or first-person, video game-style simulations by employing proven pedagogical strategies to challenge and sharpen your workforce’s capacity for strategic thinking. More advanced than "branching video" simulations, Forio Sims excel at modeling and reinforcing sophisticated behaviors, solidifying important training principals and leaving measurable, long-term results.
Description The simulation generates results showing how specific investments results in changes in market share, sales, and revenue over time. Some of these investments have immediate effects on market share and some will affect market share more gradually.
Categories/Folksonomy Marketing, Customer retention, Customer acquisition, Segmentation, targeting, and positioning
Lead Designer
Other Designers/ Writers
Lead Programmer
Lead Artist / Video
Price $37.50/user corporate training or executive education, $12.50/user academic
Demo Available yes
Link to Video
Link(s) to Support Material
Platform(s) Broswers Based using IE, Firefox, Chrome, Safari
Customizable (1 to 10) 5
Special Hardware None
Toolkit/Language used HTML/Javascript/Flash
Year Designed 2008
LMS Integration/ SCORM Yes
Skill Level (Corporate/Military/Government)/Grade Level (Academic) MBA
Student time 1-3 hours
Available ([O]pen / [R]estricted by Organization / [N]o longer Available Open
Single player/Multiplayer single
Category: Serious Game

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