Saturday, December 3, 2011

Profile: Cha-Ching!

Title Cha-Ching!
Version 1
Other versions
Sponsor/Producer Acton MBA
Developer ViaVivo, Inc.
Number in Series
Company Description ViaVivo cultivates exceptional learning experiences by pushing the boundaries of technology to challenge learners, to assess performance deeply with insightful feedback, and to distribute learning when and how it is needed.
Description Acton’s Cha-Ching! lets aspiring entrepreneurs look inside the mind of a potential customer to see how various messages and mediums, arranged in thoughtful sequences, affect a customer’s inherent needs and desires, that customer’s understanding of how a particular product will provide benefit, and his or her propensity to buy.
During the game, you’ll grapple with the following challenges:
• How can I tell which potential customers are worth pursuing?
• How much time, energy and money should I invest to transform disinterested prospects into satisfied customers?
• How can I stage the steps of a sales process to maximize revenues and minimize sales costs?

You’ll use a “trial and error” approach to move potential customers through a series of sales activities, developing powerful pattern recognition skills and entrepreneurial intuition.
Categories/Folksonomy sales, sales funnel, customer need, customer benefit
Lead Designer Joel Hobbs / Laura James / Ben Allen
Other Designers/ Writers
Lead Programmer Adam Gretencord
Lead Artist / Video
Demo Available
Link to Video
Link(s) to Support Material
Platform(s) mac/win
Customizable (1 to 10) 3
Special Hardware none
Toolkit/Language used Flash / actionscript
Year Designed 2008
LMS Integration/ SCORM
Skill Level (Corporate/Military/Government)/Grade Level (Academic) elementary to MBA
Student time 60 min
Available ([O]pen / [R]estricted by Organization / [N]o longer Available R
Single player/Multiplayer single player
Category: Serious Game

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