Profile: Marty Raygun's Fistful of Dollars

Title Marty Raygun's Fistful of Dollars
Version 1
Other versions
Sponsor/Producer Acton MBA
Developer ViaVivo, Inc.
Number in Series
Company Description ViaVivo cultivates exceptional learning experiences by pushing the boundaries of technology to challenge learners, to assess performance deeply with insightful feedback, and to distribute learning when and how it is needed.
Description Acton’s challenging Fistful of Dollars forces aspiring entrepreneurs to make difficult choices about customers, suppliers and working capital needs while running a manufacturing business.
During the game, you’ll be exposed to the following real life dilemmas:
• Should I choose customers who pay the highest prices, place the biggest orders or offer to pay immediately in cash?
• Should I select suppliers who offer the lowest prices or the best payment terms?
• How can I balance the “horse race between Greed and Fear,” growing revenues as quickly as possible without running out of cash and destroying the business?

Fistful of Dollars uses a “trial and error” approach to problem solving that delivers powerful pattern recognition skills and entrepreneurial intuition.
Categories/Folksonomy business operations, accounts receivable, accounts payable, sustainable growth, cash flow, customers, suppliers
Lead Designer Joel Hobbs / Laura James / Ben Allen
Other Designers/ Writers
Lead Programmer Adam Gretencord
Lead Artist / Video
Demo Available
Link to Video
Link(s) to Support Material
Platform(s) mac/win
Customizable (1 to 10) 3
Special Hardware none
Toolkit/Language used Flash / actionscript
Year Designed 2009
LMS Integration/ SCORM
Skill Level (Corporate/Military/Government)/Grade Level (Academic) elementary to MBA
Student time 120 min
Available ([O]pen / [R]estricted by Organization / [N]o longer Available R
Single player/Multiplayer single player
Category: Serious Game

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