Profile: Robo-Rush!

Title Robo-Rush!
Version 1
Other versions
Sponsor/Producer Acton MBA
Developer ViaVivo, Inc.
Number in Series
Company Description ViaVivo cultivates exceptional learning experiences by pushing the boundaries of technology to challenge learners, to assess performance deeply with insightful feedback, and to distribute learning when and how it is needed.
Description Acton’s Robo-Rush! leads you through an entrepreneurial journey: from the initial “hustling” phase a 1-person firm, to expanding to a storefront with employees, and finally to investing in a factory to serve even more customers.
During the game, aspiring entrepreneurs will face the classic questions of entrepreneurship:
• How do I decide which customers to pursue and what product(s) to offer?
• Should I price high to produce early returns, or low to gain market share?
• When is it time to invest in a new business model to satisfy even more customers?

With Robo-Rush! you have the opportunity to experiment, leveraging a “trial and error” approach to problem solving to develop powerful pattern recognition skills and entrepreneurial intuition.
Categories/Folksonomy business operations, sales, entreprenuerial journey, starting a business, startup, unit economics, customization, standardization, customer-centered management
Lead Designer Joel Hobbs / Laura James / Ben Allen
Other Designers/ Writers
Lead Programmer Adam Gretencord
Lead Artist / Video
Demo Available
Link to Video
Link(s) to Support Material
Platform(s) mac/win
Customizable (1 to 10) 1
Special Hardware none
Toolkit/Language used Flash / actionscript
Year Designed 2008
LMS Integration/ SCORM
Skill Level (Corporate/Military/Government)/Grade Level (Academic) elementary to MBA
Student time 60 min
Available ([O]pen / [R]estricted by Organization / [N]o longer Available R
Single player/Multiplayer single player
Category: Serious Game

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