Wednesday, February 8, 2012

Profile: Boom & Bust Enterprises Product Launch

Title Boom & Bust Enterprises Product Launch
Version 1
Other versions
Sponsor/Producer Harvard Business School Publishing
Developer Forio Online Simulations
Number in Series
Company Description Forio Sim technology distinguishes itself from fixed, step-by-step or first-person, video game-style simulations by employing proven pedagogical strategies to challenge and sharpen your workforce’s capacity for strategic thinking. More advanced than "branching video" simulations, Forio Sims excel at modeling and reinforcing sophisticated behaviors, solidifying important training principals and leaving measurable, long-term results.
Description The potential market is large, but as in real life key attributes of the market, including its size and price elasticity, consumer responsiveness to word of mouth, repurchase behavior, and other customer attributes, are unknown. The player also faces a simulated competitor whose pricing, marketing, and capacity expansion strategies are likewise unknown. The game illustrates fundamental principles of corporate strategy including the learning curve, time delays in capacity expansion, competitive dynamics, and market saturation.
Categories/Folksonomy Growth, Capacity, Marketing, Pricing, Strategy, New Product Introduction
Lead Designer
Other Designers/ Writers
Lead Programmer
Lead Artist / Video
Price $37.50/user corporate training or executive education, $12.50/user academic
Demo Available yes
Link to Video
Link(s) to Support Material
Platform(s) Broswers Based using IE, Firefox, Chrome, Safari
Customizable (1 to 10) 5
Special Hardware None
Toolkit/Language used HTML/Javascript/Flash
Year Designed 2004
LMS Integration/ SCORM Yes
Skill Level (Corporate/Military/Government)/Grade Level (Academic) MBA
Student time 1-3 hours
Available ([O]pen / [R]estricted by Organization / [N]o longer Available Open
Single player/Multiplayer single
Category: Serious Game

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