| Title | Universal Rental Car Pricing |
| Version | 2 |
| Other versions | |
| Sponsor/Producer | Harvard Business School Publishing |
| Developer | Forio Online Simulations/ Harvard Business School Publishing |
| Series | |
| Number in Series | |
| Company Description | Forio Sim technology distinguishes itself from fixed, step-by-step or first-person, video game-style simulations by employing proven pedagogical strategies to challenge and sharpen your workforce’s capacity for strategic thinking. More advanced than "branching video" simulations, Forio Sims excel at modeling and reinforcing sophisticated behaviors, solidifying important training principals and leaving measurable, long-term results. |
| Description | As the district manager for the Florida region of Universal Rental Car, you can adjust your prices and car fleet size in Tampa, Orlando, and Miami as you respond to changing customer demand and competition. The Universal Rental Car Pricing Simulation teaches the principles of pricing and capacity management. The simulation covers core pricing concepts including:-The nature and dynamics of consumer response to price (price elasticities)-Pricing for specific customer segments and geographic markets-The role of fixed costs and variable costs in pricing decisions-The role of pricing in managing product inventory |
| Categories/Folksonomy | Pricing, Capacity Management, Marketing, Demand Elasticity |
| Lead Designer | |
| Other Designers/ Writers | |
| Lead Programmer | |
| Lead Artist / Video | |
| Price | $37.50/user corporate training or executive education, $12.50/user academic |
| Link | http://forio.com/sim-store/demos/harvard-rental-car-pricing-simulation.html |
| Demo Available | yes |
| Link to Video | |
| Link(s) to Support Material | http://forio.com/about-forio/help-and-support/ |
| Platform(s) | Broswers Based using IE, Firefox, Chrome, Safari |
| Customizable (1 to 10) | 5 |
| Special Hardware | None |
| Toolkit/Language used | HTML5 |
| Year Designed | 2011 |
| LMS Integration/ SCORM | Yes |
| Skill Level (Corporate/Military/Government)/Grade Level (Academic) | MBA |
| Student time | 1-3 hours |
| Available ([O]pen / [R]estricted by Organization / [N]o longer Available | Open |
| Single player/Multiplayer | single |
| Category: | Serious Game |
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